Revenue and participants for two programs that invested in community, 2006–2025
↑ Click the tabs to explore the data
Revenue nearly quadrupled — and so did the community. Walk to End Alzheimer's grew from $30M to $112M over twenty years while growing participants from 200,000 to over 400,000. The revenue didn't come from squeezing more out of fewer people. It came from building a bigger, more engaged community, year after year.
More than tripled revenue with a community that grew together. Pan-Mass Challenge grew from $28M to $88M while expanding from 4,600 to 10,200 riders. Revenue per participant more than doubled — from roughly $6,000 to $8,600 — because deeper community investment creates fundraisers who raise more, not just more fundraisers.
* 2016 participant figure (200,000) appears anomalous vs. surrounding years and may reflect a reporting methodology change.