20-year revenue trajectories of six major P2P programs, 2006–2025
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Two very different stories on one chart. The red lines are programs that centralized operations and cut community infrastructure. The green lines are programs that invested in grassroots relationships for decades. Same sector, same headwinds — opposite results.
Over $640 million in lost revenue from their peaks. Relay for Life fell from $438M to $62M. Komen's combined programs dropped from $242M to $34M. March for Babies went from $116M to $24M. These organizations didn't lose to a competitor. They lost their communities.
Small margins, sustained over time. Walk to End Alzheimer's grew from $30M to $112M — nearly 4x — with twenty years of steady investment in local chapters, field staff, and participant relationships. Pan-Mass Challenge grew from $28M to $88M by building one of the most loyal fundraising communities in the country.