We help your purpose multiply.
Strategy, insight, and inspiration for a generous world.
"Working with More For Many is such a gratifying experience."
"One of the most impactful mentors and coaches in my life."

Becky Endicott
Co-Founder, CFRE, We Are For Good
“Our work together made Horton Group a better, more purposeful organization.”
“A rare blend of strategic thinking coupled with a perceptive ear. Highly recommended.”
"I’ve been grateful to count on their combination of business acumen and passionate heart.”
"Makes everything feel more possible."

Jon McCoy, CFRE
Co-Founder, We Are For Good
Our Values
Believe in better.
Embrace optimism and share it. Believe in people and in what’s possible. Don’t complain, contribute.
Help with the bags.
Success comes from service. Create work of value. Grow through sharing, not self-promotion. Stay humble.
Go see.
Be curious. Get out from behind the desk. Ask questions, listen, consider other views, and challenge your assumptions. Learn from the world.
Put the reps in.
Do the work. Don’t ask for credibility, earn it. Surpass the past. If better is possible, good is not enough.
Lead from the front, support from the back.
Go first along the tough paths and help others to the top when you get there. Then, make room. Know when to stand up and when to make space.
Pet all the dogs.
Enjoy it. The day is the pay; the work is the reward. Be grateful.
Our Approach
We are grounded in curiosity, driven by purpose, and built to turn inspiration into momentum. We’ll help you draw on your data, your experience, and your optimism to grow your purpose.
Let’s explore what matters most, build something worth being a part of, and multiply what you do best.



Jeff Shuck
President
Jeff Shuck is More For Many’s founder and president. Over the last 35 years, he has consulted with hundreds of nonprofits and purpose-driven businesses on strategic planning, fundraising growth, social impact, executive leadership, and building large-scale movements.
Jeff launched More For Many after leading the consulting firm Plenty for twelve years. Before that, he spent eleven years as co-founder and CEO of Event 360, an early pioneer in peer-to-peer fundraising. Under his leadership, the two firms created and led campaigns that collectively raised over a billion dollars for charity.
Jeff graduated Phi Beta Kappa from the University of Rochester and holds master’s degrees in both business administration and predictive analytics from Northwestern University. He is co-author of Leading With Light: Choosing Conscious Leadership When You’re Ready For More and several published works of original music.
Jeff lives in Niles, Michigan, with his wife Jeanie, four children, and two dogs.